Nestled among the trees and natural landscape of the Dwyryd estuary is the Welsh Italian village of Portmeirion, one of Wales’ leading visitor attractions. Attracting around 220,000 annual visitors from across the world, ensuring that Portmeirion’s online presence reflects their Welsh brand is very important to them.
“It’s very important for us to have a .cymru domain for Portmeirion because we feel we’re part of the country and Wales is an important part of our nature as a location. It’s something that strengthens Wales’ brand and strengthens our brand as Portmeirion” says Robin Llywelyn, Portmeirion Managing Director.
For Portmeirion, the fact that the .cymru domain is recognised not only in Wales but internationally offers an opportunity for businesses in Wales:
“I believe that registering .cymru and .wales is a good opportunity for many companies in Wales, especially if they have names that have been taken by other people with similar names. It provides a unique opportunity because they are recognised outside of Wales so I would encourage people to register that domain and any other that’s relevant to their name.”
© Nominet UK 2019