Amgueddfa Cymru – National Museum Wales is responsible for seven museums spread right across Wales, including some of the nation’s biggest tourist attractions St. Fagans National History Museum, Big Pit National Coal Museum and National Roman Legion Museum.
It therefore made perfect sense for this custodian of Welsh history, from archaeology to art, industrial and social history to natural sciences, to sign up to .cymru and .wales domain names.
Dafydd James, Head of Digital Media, Amgueddfa Cymru, explains: “Using the Wales domain names has helped us to reinforce the cultural identity of our organisation, satisfy the needs of our bilingual audience and strengthen the ‘Welshness’ of our brand. We reach more people online through our events and exhibitions features, social media, curatorial content, learning resources and collections information than we do through our physical spaces, so an online presence is hugely important to us.
The .cymru and .wales domain names stand out more than typical domain names and create a point of difference from other museums in the UK. All of which helps us in attracting new visitors to our seven sites across Wales.”
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