The Development Bank of Wales was set up by the Welsh Government to help support the economy of Wales, by making it easier for businesses to get the finance needed to start up, strengthen and grow.
With a customer base ranging from small start-ups to high growth tech businesses, securing a .wales domain name was a key element of the Development Bank of Wales’ marketing strategy. It underpins the banks corporate identity and raises awareness of its remit as the development bank for the whole of Wales.
“We are proud to be Welsh and to be supporting the people of Wales. Having a .Wales domain helps us promote our presence within Wales and outside”, says Beverley Downes, Marketing and Communications Director at the Development Bank of Wales.
“Our website is an important element of our digital brand and identity. Our domain name plays a vital part in how our customers and stakeholders recognise our business as the Development Bank of Wales, for Wales.
Our domain name helps us to define our presence online as an integral part of Welsh life and the Welsh economy.”
Supporting businesses through Covid-19
2020 has been a challenging year for most business owners and in response to Covid-19, the Development Bank of Wales launched the £100m Covid-19 Wales Business Loan Scheme (CWBLS) in late March.
As of 30th July 2020, a total of 1,331 businesses accessed the banks loan facilities of just over £92m, helping to safeguard over 16,000 jobs.
The fund formed part of the wider £500m Welsh Government Economic Resilience Fund and provided working capital to businesses experiencing cash flow difficulties as a result of the pandemic.
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