Research Statistics & Facts

Below are a range of credible thirdparty statistics and their sources. Please feel free to use any of these stats in your communications, but please ensure you properly reference their source.

Internet, website and Business statistics (2020 – 2021)

  • 29.5% of people aged three or older were able to speak Welsh. This figure equates to around 892,200 people.1
  • Small and medium sized enterprises (SMEs) in Wales accounted for 62.6% of employment.2
  • 46% of consumers completed a new online purchase that they previously only ever purchased in-store.3
  • In 2019-20, 90% of people used the internet.4
  • 54% of global shoppers find browsing for new products more enjoyable online than in-store.5



  • 1 Welsh language data from the Annual Population Report Survey:2021
  • 2 Size Analysis of Active Businesses in Wales, Report 2021
  • 3 NatWest 2021 Retail and Leisure Trends Report
  • Internet skills and online public sector services (National Survey for Wales): April 2019 to March 2020
  • Stats roundup: the impact of Covid-19 on ecommerce 2021

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