Pop-up hotel adopts a .wales domain name to capitalise on tourism boom.
With day visits and spend in Wales up 36.6% and 50.9%* respectively on the previous 12 months, one business looking to capitalise on this tourism boom is Epic Retreats – a unique pop-up hotel set to appear in three different locations across Wales – Carmarthenshire, Llyn Peninsula and Southern Snowdonia – in summer 2017.
Epic Retreats has been using a .cymru and .wales web domain since launching its website in February this year, to help highlight their strong links with Wales. Llion Pughe, Best of Wales Director and partner in the Epic Retreats Project, explains:
“Epic Retreats is a Welsh project, based in Wales that celebrates the best of Wales. Having a clear Welsh identity is really important to us. We wanted domain names that help to reinforce and strengthen the brand name and that highlight the fact that we are located here in Wales. On that basis, .cymru and .wales were the natural choice for us.
“The welsh tourism industry is really booming and so having a strong online presence is very important, especially for Epic Retreats which will take most of its bookings online and is looking to attract and cater for guests from around the world. The .cymru and .wales domain names help us stand out from other tourism destinations and gives the project a strong Welsh identity which is instantly recognisable. For anyone wanting to establish themselves in the Welsh tourism market, .wales and .cymru domain names are the perfect solution.”
Adrian Barsby, Chair of the Welsh Tourism Alliance, said:
“With Welsh food, sport, landscape, culture, adventure, hospitality and legends gaining international reputation for quality, we understand why so many enterprises are adopting .cymru or .wales domain names and helping to reinforce Wales’ unique identity. In a fast moving, competitive marketplace, any marketing advantage that also supports Wales, by standing out against competitors, is welcomed. .cymru and .wales reflect the strong unique identity that will help reinforce Wales’ reputation as a welcoming nation at the cutting edge of technology whilst steeped in myths, history, culture and, of course, legends.”
Jayne Kendall at Nominet, the registry which manages the .cymru and .wales domain names, adds:
“Welsh tourism is riding on the crest of the wave and a strong digital presence will be key for businesses looking to harness this trend to drive visitor trade. Securing a Wales domain name should be top of the to-do list for any committed destination marketer. Many tourism businesses, large and small, across Wales have already registered to use a .cymru or .wales name and are reaping the benefits – so we’d absolutely encourage others to follow their lead.”
Businesses interested in securing a .cymru / .wales domain can do so for just £8 for 12 months or choose a domain, email and website for only £2.49 per month (valid for 12 months). Visit www.thename.wales for this introductory offer.
© Nominet UK 2019