With a name like Nom Nom, you know that their chocolate does what it says on the tin and with their .cymru domain name, they’re also able to show everyone where they’re from before they’ve even reached their website.
Masterminded from a cowshed in Llanboidy in West Wales, Nom Nom has grown quickly since it was established by Liam Burgess in 2011 and amassed a following in Wales and across the world with its creative flavours including Welsh cake, orange marmalade and waffle flavoured chocolate. And, helping him to spread the word about this distinctly Welsh chocolate is a distinctly Welsh domain name:
“For us it’s really important that we show where we come from and it is a brilliant opportunity to communicate that we are from Wales and we’re really proud of being from Wales; everything that we do is to make a clear point of difference to other brands and services out there. And, we think .cymru is a really awesome way of telling half a story already without having to say anything.
“I would absolutely recommend that anybody making a product in Wales takes up a .cymru and .wales domain name. Within Wales we are naturally really good at collaborating with people and we’re getting much better. Online holds a really bright future for Wales and if we can have that identity and share that identity I think that’s going to be really positive for the future.”
© Nominet UK 2019