After spotting a gap in the market, Jo Roberts used her background in catering to found Fabulous Welshcakes, a producer and retailer of the finest quality traditional welshcakes. Hand-mixed and cooked on a cast iron griddle, these light, fluffy welshcakes are irresistible, whether flavoured with juicy raisins and nutmeg or more exotic options like lime and coconut. As well as selling to individual customers, Jo markets them as corporate gifts, and has a growing line in wedding favours.
Fabulous Welshcakes is thriving, with a shop in Mermaid Quay, Cardiff Bay, a website and plans to expand the kitchen and introduce a second shop. As part of this expansion, Jo invested in both .wales and .cymru domains. She explains:
“Our online presence is vital to the success of our business, particularly for corporate and wedding customers, who want to feel reassured about our capabilities. Adding .cymru and .wales is another way to demonstrate our professionalism and should attract more people to the site, at a time when we’re looking to grow.
And, of course, we take great pride in our iconic Welsh product so it is fantastic to be able to showcase our identity through our new domain names. We haven’t yet created a Welsh language site, but the .cymru domain is certainly a further step in the right direction for our most patriotic customers.”
© Nominet UK 2019