.wales Helping Brown’s Stand Out From the Crowd

Brown’s is an iconic literary address, the social hub of Laugharne and was the favourite watering hole of poet and writer Dylan Thomas, who famously used the bar’s phone number as his own. Famous for attracting visitors from across the world, including celebrities such as Peter O’Toole, Mick Jagger and Bruce Reynolds, it is still keen to separate itself from its competition by highlighting its strong connection with Wales.

“We are a Welsh company with a rich history, so we were very keen to include and promote this in all aspects of the business.

“With strong competition within our industry and other businesses known as Brown’s, it’s particularly important that we are able to differentiate ourselves, are seen as unique, and stand out from the crowd – having a .wales domain has certainly helped us with that.

“What’s great, is that since switching to a .wales our web stats show that not only have our webpage views increased but, most importantly, so have the number of online bookings.

“It’s been a really positive experience for us so we would definitely recommend that more businesses in Wales register or switch to a .cymru or .wales domain name and take advantage of the benefits they can provide.”

© Nominet UK 2019